Privacy Policy

Effective Date: 18 March 2026


This Privacy Policy explains how Trade Tools Limited (“Trade Tools”, “we”, “us”, or “our”) collects, uses, discloses, stores and manages personal information when you interact with us, including when you visit or use our website(s).


Trade Tools is committed to protecting your privacy and managing personal information in accordance with the Privacy Act 2020.


We may update this Privacy Policy from time to time. The most current version will always be available on our website.


1. What is Personal Information?

Personal information means information about an identifiable individual.

Depending on how you interact with Trade Tools, we may collect personal information such as:

  • Your name
  • Contact information (email address, phone number, delivery/billing address)
  • Information you provide when completing surveys, forms or promotional entries
  • Business or employment information where you interact with us on behalf of an organisation
  • Website usage information, which may include IP address, browser type, device information, page views, clicks, scrolls and other interaction data
  • Any other information you provide to us that may identify you

We do not intentionally collect information that is generally regarded as sensitive unless required for a specific lawful purpose.


2. How We Collect Personal Information

We may collect personal information in several ways:

(a) Directly from you

For example, when you:

  • contact us by phone, email or website form
  • create or manage an account
  • place an order or request a quote
  • subscribe to newsletters or updates
  • enter competitions or promotions
  • respond to surveys or questionnaires
  • apply for employment with us

(b) Automatically through website technologies

When you use our website, we may collect certain information automatically using technologies such as:

  • cookies
  • analytics tools (for example, Microsoft Clarity and Google Analytics) to understand how customers navigate and use our sites and to improve usability and site performance
  • device identifiers
  • log files

(c) From third parties

We may occasionally receive personal information from:

  • distributors or business partners
  • publicly available sources
  • service providers assisting us with business operations

We only collect personal information that is reasonably necessary for our functions and activities.


3. Cookies and Website Analytics

Our website uses cookies and similar technologies to improve your experience and help us understand how our website is used.

Cookies are small text files placed on your device when you visit a website.

We may use cookies and analytics technologies to:

  • remember user preferences
  • improve website functionality
  • analyse website traffic and usage
  • support marketing and promotional activities

You can usually control cookies through your browser settings. Disabling cookies may affect the functionality of parts of our website.



4. Why We Collect Personal Information (Purposes of Use)

We may collect and use personal information for purposes including:

  • providing products, services and information
  • operating and improving our website(s)
  • responding to enquiries or requests
  • processing orders, deliveries, returns and warranties
  • sending newsletters or marketing communications (where permitted by law)
  • conducting surveys and gathering feedback
  • managing business relationships with customers and suppliers
  • considering employment applications
  • complying with legal and regulatory obligations
  • preventing fraud or unlawful activity
  • maintaining internal records and administration

Marketing: Where we send marketing communications, you can opt out at any time (for example, via an unsubscribe link). We may use email marketing platforms to support these communications.



5. When You Don’t Provide Information

Where we request personal information, you can choose not to provide it. However:

  • if information is required to provide a product/service (e.g., delivery details), we may not be able to supply that product/service without it; and
  • if information is optional, we will aim to clearly identify it as optional.



6. Disclosure of Personal Information

We may disclose personal information where necessary to:

  • our related entities (if applicable)
  • service providers and contractors who support our business operations (e.g., IT hosting, support, analytics, delivery and payment-related services)
  • distributors or partners assisting with product supply
  • professional advisers (e.g., lawyers, accountants and auditors)
  • regulatory authorities where required by law
  • any person or organisation authorised by you

We only share personal information where reasonably necessary for business purposes, or where required or permitted by law.



7. Overseas Disclosure and Storage

In some circumstances, personal information may be stored or processed outside New Zealand (for example, using cloud service providers or technology partners).

Where personal information is transferred outside New Zealand, Trade Tools will take reasonable steps to ensure that the receiving party protects the information with safeguards comparable to those required under the Privacy Act 2020 (or otherwise ensure the transfer is permitted under the Act).



8. Security of Personal Information

We take reasonable steps to protect personal information from misuse, loss, unauthorised access, modification or disclosure. This includes technical, administrative and physical safeguards.

No method of transmitting or storing information is completely secure. While we take reasonable steps to protect your information, we cannot guarantee absolute security.



9. Retention of Personal Information

We keep personal information only for as long as it is required for the purposes described in this Privacy Policy, or as required by law. When we no longer need the information, we take reasonable steps to securely delete or anonymise it.



10. Access and Correction

You have the right to request access to personal information we hold about you and to request correction of that information.

If you believe the information we hold is inaccurate, incomplete or outdated, please contact us and we will take reasonable steps to correct it.

We may request proof of identity before providing access to personal information, and we will respond within the timeframes required by the Privacy Act 2020.



11. Privacy Breaches

If we experience a privacy breach that poses a risk of serious harm, we will take steps required by the Privacy Act 2020, which may include notifying affected individuals and the Office of the Privacy Commissioner.



12. Complaints

If you believe we have breached your privacy or mishandled your personal information, you can contact us using the details below. We will investigate and respond within a reasonable time.

If you are not satisfied with our response, you can contact the Office of the Privacy Commissioner (New Zealand).



13. Contact Us

If you have any questions about this Privacy Policy, wish to access or correct your personal information, or make a privacy complaint, please contact:


Trade Tools Limited

80A Hunua Road, Papakura, Auckland 2110

PO Box 2721149, Papakura 2244

Email: sales@tradetools.co.nz

Phone: (09) 525-8900

Freephone: 0800 4 TOOLS